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What you need to know about advertising on Instagram

Instagram ads

Instagram ads – If you want to expand your business through Instagram and make changes to your Instagram account, you can try advertising on Instagram.

Although you might have to spend some time and money to do this, advertising on Instagram can have many benefits for your brand because Instagram is a platform with more than 1 billion active users where many people spend lots of time on this social network every day and you this way many people can see your brand and buy from you.

If you want to spend your time on Instagram ads or you’re new to Instagram marketing, in the following, we will tell you about advertising on Instagram and make sure you’re secure on social media to stop attackers from hacking Instagram .


What are Instagram ads?

Instagram ads are managed in the Facebook ads and have allowed many businesses to access their customers through this platform. You can use Instagram to create ads for different operating systems and expand your business in a way that you can’t believe. You can also publish your ads through Instagram stories and gain lots of customers or even create ads that are displayed in your audience feed.


Why should we use Instagram ads?

If you want to expand your business through Instagram, it’s important to have a social media strategy. By using Instagram ads, you can actively communicate with your target audience and gain more and more followers every day. This way billions of people will be familiar with your brand and it’s a great way for showing your products. Instagram ads can help you build trust in your audience and this way, you can turn them into your consistent customers.


How much does Instagram advertising cost?

The cost of Instagram advertising can be different for different pages and it depends on different factors such as the page you want to use for advertising, the number of followers that page has, the number of times you want to publish your ads.

It’s very important to know your target audience and therefore, you need to have some basic information about Instagram marketing.

Another factor that is important when it comes to the cost of advertising is the placement of advertising. As you might know, Facebook’s right-hand column ads can be expensive but advertising on Instagram feed and story ads are considered to be one of the cheapest advertising options and it costs something from about $ 0.80 to $ 1.30 CPC.

You need to focus on your goal and spend your money on ads and strategies that will help you achieve your goals and have the best results for you.

Spend your time and money on posts and content that will have good benefits for you and analyze your ads to see what works for you.


Different types of ads on Instagram

In general, there are four types of ads on Instagram:


Photo ads

Using photos for advertising is probably the most basic and easiest type of advertising on Instagram   You can simply select a photo and add an explanation about your products or your contact number to it and attract followers without trying hard.


Carousel ads

Carousel ads allow you to select ten photos for your Instagram ad and users can swipe through lots of photos promoting the same ad. You can also use video, text content, and even music to your carousel ads to make them more interesting. Remember to create attractive and engaging content you get better results.


Video ads

you can create video content for up to 60 seconds on Instagram. So try to use that time to attract your audience and note that the first 30 seconds of a video are very important. When it comes to advertising, there’s nothing more effective than visual content and you need to publish videos that can capture the attention of your followers.


Story ads

Instagram story is an amazing feature that you can use for advertising. Users can see story ads on full screen and it doesn’t take much of their time. Stories only last for 24 hours and after that, your ad will be removed so they are a great way for offering a timely offer. Also, you can use celebrities and influencers to promote your brand in their stories and attract lots of followers.

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