advertise on Instagram – Instagram is one of the best platforms in the world for advertising your brand and it has many great features that allow you to show your products to the world and make the users familiar with your business.
If you want to grow your business through Instagram and learn how to advertise on Instagram, in the following, we will teach you everything you need to know about this subject.
5 basic steps for advertising on Instagram
In fact, you create your Instagram ads inside the Facebook Ad Manager section. So you can easily manage your ads on Facebook and Instagram at the same time.
The first thing you need to do to create your Instagram ad is to open your Facebook account, go to your ad manager and start a new campaign. Choose your advertising target
After starting a new campaign, the most important thing is choosing the purpose of your advertisement. Instagram asks you about the purpose of your ads.
branding is ideal for increasing the users’ awareness about your brand and capturing their attention.
the accessibility option is for brands to want to be seen by as many users as possible.
This is for brands that want to attract the attention of users to visit a site, homepage, or application.
by focusing on engagement, users will like and share your ads.
this is for brands that want to direct users to the App Store.
you need to create behind-the-scenes videos to make users more interested in buying from you.
this is for finding people that are interested in your brands and products.
this way users can interact more with your brand, ask you questions and make purchases.
this is for brands that advertise multiple stores.
Try to choose wisely and select the right goal for your business. Otherwise, people will not pay attention to your ads and you might waste all your time and money.
Name your Instagram ad campaign
To advertise on Instagram, After selecting your advertising target, it’s time for selecting an appropriate name for your campaign and you need to name any campaign with a purpose. Try to find a naming technique that works for you and helps you track your ads. You can also start a pilot ad and test different types of advertising to find a strategy that works better for your brand and helps you optimize your campaign budget.
Choose your advertising placements
On this page, it’s essential to choose your audience and it’s a good idea to only select Instagram as the place you want to show your ad at first because different advertising features can be used on different placements. To do this, you just need to select Instagram as your placement and uncheck Facebook and Audience networks from your operating systems.
Find your target audience
One of the most important things you need to do to advertise on Instagram is to find your target audience because you don’t want to spend your energy and money on followers that will not be your potential customers and this is a good opportunity for you to gain lots of followers. You can target your audience categories in Ad manager:
select your audience based on their locations including zip codes or even global countries.
here you can select the age range of your audience. ( from 13 to over 65 years old).
select the gender you want for your Instagram ads such as male or female.
this section is divided into three categories:
you can select your audience based on their education and employment.
select your audience based on the pages they’re interested in.
filter users based on their activities, travel goals, and purchases they make.
you can use this option if you want your audience to speak a particular language
select people that have been in contact with you before.
Specify your advertising budget and schedule
In this section, you need to be specific about scheduling your ads and how much they will cost. First, you need to select whether you want a daily budget or a fixed budget. If you select a daily budget, your ads will run with no limit while you spend your maximum amount each day but if you select a fixed budget, your ads will run for a specific time.